# Brady Hugins Brand — First Revenue Product Spec (S83-H182-D)

**Filed:** 2026-05-04 by CC. **Goal:** spec the first paid product on the Brady Hugins brand surface (`bradyhugins.com`) — a **$250 Sovereignty Call** that fills the gap between the $150 MM Strategy Session and the $2,500+/mo Systems Project Work retainer.

## Current state of `bradyhugins.com`

The brand isn't at zero. Existing surface:
- **Live:** ✅ 200 OK
- **5 builders:** `build_bh_home.py`, `build_bh_about.py`, `build_bh_contact.py`, `build_bh_work.py`, `build_bh_resume.py`, `build_bh_writing.py`
- **Existing offer:** `/work/` page lists "Systems Project Work — $2,500+/mo retainer" with intake going to MM webinar-questions form
- **Voice (per `shared/brands.py`):** "direct, specific, opinionated, earned" / "traded the desk for the dirt" / CTA pattern "Work With Me / Join the Grove / Learn With Me"

## Gap

The pricing ladder skips from $150 (MM Strategy Session — DS-course-focused, 1 hour) to $2,500+/mo (full retainer). Prospects interested in **cross-brand ecosystem thinking** (not pure DS) have no entry tier. They either commit to retainer or get nothing.

## Recommendation: $250 Sovereignty Call

### Product position

**60-minute 1:1 call with Brady on:**
- How to build a multi-brand ecosystem from scratch
- Leaving corporate / data sovereignty / running 8 brands solo
- Architecture review of your existing tech stack
- Land + automation + community: how the pieces fit
- Anything cross-brand that doesn't fit MM's DS course

**Differentiation matrix:**

| Tier | Product | Brand | Focus | Price | Format |
|---|---|---|---|---|---|
| Free | Webinar | MM | DS Basics | $0 | live group |
| $20 | Priority Q&A | MM | live webinar Q&A | $20 | live group + priority |
| $150 | Strategy Session | MM | DS course implementation | $150 | 1:1 60 min |
| **$250** | **Sovereignty Call** | **Brady Hugins** | **cross-brand ecosystem thinking** | **$250** | **1:1 60 min** ⬅ NEW |
| $500+ | System Review | MM | scoped audit | $500+ | async + 1:1 |
| $2,500+/mo | Systems Project Work | Brady Hugins | retainer implementation | $2,500/mo | ongoing |

The $250 Sovereignty Call is **operator-tier, not student-tier**. The buyer is someone who's run businesses before and wants the gap-jump from idea to ecosystem — not someone learning Day 1 of data sovereignty.

### Why $250 (not $150 or $500)?

- **$150** is the current MM Strategy Session ceiling — undifferentiates from DS course
- **$250** is operator-tier (matches GH Scout Report at the same price point — both "premium 1:1 expertise")
- **$500** is too steep without a deliverable — Sovereignty Call is talk-only
- 60 minutes × $250 = $250/hr Brady rate. Defensible. Not premium-premium ($500/hr) but not commodity ($150/hr).

### Format

- Calendar booking: Cal.com link or Google Calendar slot picker (Brady-action — pick one)
- Pre-call form: 3 questions ("What ecosystem are you building?" / "What's blocking you?" / "What does success look like?")
- 60-min Zoom call (existing OAuth + workflow patterns)
- Post-call: 1-page recap email (auto-generated by an n8n workflow + Brady manual touches)
- Optional: one follow-up email 7 days later asking if they want to deepen the engagement (retainer upsell path)

## Implementation scaffolding (this session — D3)

### Page builder
New `~/builders/build_bh_consult.py` (extends BH brand pattern). Renders at `/consult/` on bradyhugins.com.

### n8n workflow skeleton
NEW `BH: Sovereignty Call Intake` (skeleton, INACTIVE):
- Trigger: webhook `/bh-sovereignty-call-intake` (form submission)
- Validate: email + intake-form fields
- Upsert: Holdings `Bookings` table (or new `BH_Sovereignty_Calls` table — Brady decides)
- Confirmation email via SYS: Send Confirmation Email (template_key `bh_sovereignty_call_intake`)
- Discord notify: #leads channel
- Tag: Master Contacts row with `Contact Type=Sovereignty_Call_Booked`

### Stripe product
**Brady-action — create the link:**
1. Stripe Dashboard → Products → Create
2. Name: "Sovereignty Call (60 min)"
3. Price: $250 USD one-time
4. Payment link mode: collect email + name + 3 intake questions as custom fields
5. After payment redirect: `https://bradyhugins.com/consult/scheduled/`

Add to CLAUDE.md Stripe Products table once link exists. Suggested offer_id: `bh_sovereignty_call_250`.

## 3-week ramp plan

### Week 1 (this week)
- ✅ Spec doc filed (this document)
- ⏸ Page builder scaffolded (Brady-action: review draft + approve copy)
- ⏸ Stripe product created (Brady-action — 5 min)
- ⏸ n8n workflow skeleton built (this session)

### Week 2 (post-May-8)
- Brady picks 2-3 warm contacts from MM webinar follow-ups → invites them to test the Sovereignty Call format
- Comp the first 1-2 calls (Brady picks names) for testimonial collection
- One paid call from a willing prospect to validate Stripe flow end-to-end

### Week 3 (mid-May)
- Public publish: announce on LinkedIn personal post, MM newsletter, RoseCourt cross-brand banner
- Add testimonials from Week 2 calls
- Track first 5 paid calls for pricing/positioning signal

## Decision matrix (if Brady wants to pivot)

| Alt offer | Why might want it | Why I didn't recommend it |
|---|---|---|
| **$397 4-call package** (4 × $100) | Recurring touchpoint, lower per-call friction | 4× harder to sell first transaction; better as upsell after first paid call |
| **$150 Sovereignty Call** | Matches MM Strategy Session price point | Doesn't differentiate from DS; cuts margin |
| **$500 + 1-page written recap** | More tangible deliverable | Operator-tier prospects buy time, not paper |
| **Free 30-min discovery call** | Volume + warm leads | Brady-time-cost isn't free; commodifies the personal brand |

The recommended **$250 / 60 min talk-only** is the cleanest first product — concrete, defensible price, no deliverable to scope.

## Risks

1. **Cannibalizes MM Strategy Session** — overlap is small (DS-specific vs cross-brand) but messaging needs care. Mitigation: BH Sovereignty Call page explicitly says "for ecosystem-builders, not DS course students — start with MM if you're early-stage."
2. **Cal.com integration friction** — Brady-action to pick + connect (~30m) before Sovereignty Call can ship. Mitigation: ship without booking automation (Brady picks slots manually for first 5 calls), automate later.
3. **No volume initially** — first call may be 14-30 days out. Mitigation: it's an option-value play, not a revenue center yet. Ship + collect signal.

## Recommended next moves (post-this-session)

1. Brady reads this spec, says yes/pivot
2. Brady creates Stripe product link (~5 min)
3. CC ships the page builder + n8n workflow next session
4. Brady invites 2 warm contacts to test the format
5. Public publish in week 3

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_Filed S83-H182-D (2026-05-04 by CC). The Brady Hugins brand has builders + a high-tier retainer offer but no entry-paid product. The $250 Sovereignty Call fills that gap. Spec is opinionated; Brady can pivot via the decision matrix._