# ShareCraft May 30 — Marketing Wave Checklist **Filed:** 2026-05-04 (S83-H166-B2) by CC **Event:** ShareCraft Saturday — May 30, 2026 · Strip Mall on 7th · Phoenix **Format:** **Open mic + craft drinks · no cover** (per H156 + H164 postmortem decisions) **Source of decisions:** `~/docs/ecosystem/postmortems/sharecraft_may2_2026-05-04.md` (May 2 had 1 RSVP — pure marketing failure) The May 2 event proved infra works (74 successful RSVP-handler executions in 7 days, 0 RSVPs received). Failure was upstream marketing. This wave fixes that. --- ## Wave timeline (work backwards from May 30) | Date | T-Day | Action | Owner | |---|---|---|---| | May 22 (Thu) | T-8 | Print 50 flyers + start physical drops | Brady | | May 23 (Fri) | T-7 | Email blast via `send_blast.py` | CC fires for Brady | | May 23 (Fri) | T-7 | Friday tango cross-promo (drop flyers at venue) | Brady | | May 24 (Sat) | T-6 | Discord ping `#leads` + `#marketing-content` | CC | | May 27 (Tue) | T-3 | Brady records 30-sec social clip | Brady | | May 28 (Wed) | T-2 | Post clip to TikTok + IG + LinkedIn | Brady | | May 29 (Thu) | T-1 | Brady texts 10 closest friends personally | Brady | | May 30 (Fri) | T-0 | Day-of: nothing pushy. Show up. Run the event. | Brady | | May 31 (Sat) | T+1 | Quick attendance count + lessons doc update | CC | --- ## May 22 (T-8): physical flyer distribution Brady prints 50 flyers and drops them at: 1. **Cornish Pasty Co (Mesa)** — known Brady venue 2. **Friday tango venue** (TBD — Brady identifies + introduces self this week) 3. **Strip Mall on 7th** (10 flyers, the venue itself) 4. **3 local pawn / coin shops** (per voice note Mere/Mirror flyer pattern — same drop targets) 5. **Cafés in Phoenix metro** Brady frequents **Flyer source:** existing PDF at `https://pub-ffdd6924be764a8c86899a937394fd1b.r2.dev/rosecourt/events/flyers/sharecraft-may-30.pdf`. Open mic + craft drinks framing already locked per H156. If Brady wants a refresh, regen via `~/builders/build_rc_sharecraft_flyer.py --slug sharecraft-may-30`. --- ## May 23 (T-7): email blast ### Command ```bash cd ~/builders python3 bin/send_blast.py \ --campaign sharecraft-may-30 \ --source master-warm \ --subject "May 30 · ShareCraft Saturday · Open Mic + Craft Drinks" \ --from "RoseCourt " \ --html-file /Users/bradyhugins/docs/ecosystem/campaigns/sharecraft_may30_email.html \ --dry-run ``` ### Email body (paste into `sharecraft_may30_email.html`) ```html

Hi {{name}},

Saturday May 30, 7 PM, Strip Mall on 7th. ShareCraft Saturday is back.

One line: open mic + craft drinks, no cover.

Bring something to share — a poem, a song, a story, a problem you're stuck on. Or just bring yourself and listen. The drinks are good and the room's built for honesty.

🎤 Saturday May 30 · 7:00 PM
📍 Strip Mall on 7th · 3508 N 7th St, Suite 100, Phoenix
💰 No cover · craft drinks at the bar

RSVP — takes 30 seconds

Bring a friend who's been quiet lately. The mic is open.

— Brady
RoseCourt

Unsubscribe

``` --- ## May 27 (T-3): social clip script **30-second video.** Brady on camera, vibe-appropriate. **Script:** > "ShareCraft Saturday, May 30 at Strip Mall on 7th, Phoenix. Open mic, craft drinks, no cover. Bring something to share — or just bring yourself. 7 PM Saturday." **Posts:** - TikTok (RoseCourt account + Brady personal) - IG Reels - LinkedIn (Brady personal — Brady's voice-note + business networking framing) **Caption:** *"Open mic + craft drinks. No cover. Strip Mall on 7th, Phoenix · May 30 · 7 PM."* --- ## May 29 (T-1): Brady's personal touch Text 10 closest friends individually: > "Quick — ShareCraft Saturday tomorrow at Strip Mall on 7th, Phoenix. Open mic + craft drinks, no cover. 7 PM. Want to come?" This converts. May 2 didn't have it; that's why the room was empty. --- ## What's NOT in this wave (intentionally) Per the H164 postmortem decisions: - **No 4-zone format** — single anchor (open mic + drinks) - **No Mario Kart afterparty** — too much context-switching for first re-attempt - **No RoseCard tie-in** — splits attention; bundle later if RC distribution lags - **No "business networking" framing** — too niche per May 2's failure The format from H156 stays: simple, repeatable, easy to invite a friend to. --- ## Success metric **Target: 8+ walk-ins** (vs 0 from May 2). Even 8 is a 8x lift; 15 is a win; 20 means the format is back on track. If <5 walk-ins on May 30, file a follow-up postmortem before June 28's wave. --- ## Pre-flight (May 23 morning before email fires) - [ ] `https://rosecourt.co/sharecraft/may-30/` returns 200 - [ ] Flyer PDF accessible at R2 URL - [ ] Fuega RSVP webhook fires (post a test, see row land in `Fuega_RSVPs` for sharecraft-may-30 slug) - [ ] Brady has 50 printed flyers on hand - [ ] Friday tango venue contact confirmed - [ ] Resend domain (`rosecourt.co`) verified ✅ End of doc. Wave starts May 22 with Brady's flyer drops.